Marketing Tips for Real Estate Agents

Real Estate Marketing: Tools and Tips

The key to being a successful realtor is your ability to market yourself. We have many years of experience helping thousands of Real Estate Professionals create and deliver a variety of marketing products.

The real estate marketing tools described on these pages are tried-and-true marketing strategies for growing your business.

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A farm is a neighborhood, subdivision, building or any other defined area that you want to market to. Your overall plan is to get your name in front of this community as often as possible. Consistency is the key. If you try it once and give up you will fail.

Let's go over the rules of thumb for farming:

How large of a farm should I have? This depends on your budget and how many listings you want to get a year.

1. Make sure your farm has twice as much turnover as your listing goal.

For example, if you want to get 25 listings in your farm annually, make sure a least 50 homes are selling in that area each year.

2. Your farm should have at least 1,000 addresses; anything less is inefficient. An ideal target is between 1,500 and 3,000 people.

How often should I contact the people in my farm? Frequency is extremely important. It's the old adage, out of sight, out of mind.

3. You should mail something to your farm area at least once a month.

Don't forget that you should market to your entire farm, so you should pick a farm size that allows you to follow the rules of thumb within your budget.

What should I send to my farm?

Postcards are a favorite tool for agents to use to communicate to people. Chances are greater that a consumer will take a moment to read a postcard rather than taking the time to open an envelope or a brochure. Having your photograph and your name large on the postcard will install an image in their mind: who you are and how to get a hold of you. The postcards section of our marketing tools describes basic guidelines on establishing a postcard campaign.